People often ask me why my apparel is superior and why they should choose my clothing over that of other companies. Here's my response: I don't disparage or belittle my competitors. That's not my style and it never will be. I have a deep love and passion for fashion, which is why I created this line of apparel. I tested the clothing for three years before launching to ensure comfort, lasting color, and durability through multiple washes. I aimed to create apparel suitable for casual wear and workout. Additionally, I wanted a company that welcomes suggestions regarding colors and logo designs for everyone. Pura Vida.